Definition
Wholesale price
The price a maker charges a shop, which then sells at retail. The long standing convention is that wholesale is half of retail, which means the maker has to be able to make a profit at half price.
That is a demanding test, and many handmade products cannot pass it. Before agreeing to a wholesale order, work out the profit at half your retail price after all your costs, and be willing to say no if the answer is negative.
Tools that use this term
Wholesale Price Calculator
Work backwards from the retail price to the wholesale price a shop needs, and check the profit at both.
Jewelry Pricing Calculator
Turn the cost of making one piece of jewellery into a break even price, a retail price and the wholesale and premium prices that follow from it.
Retail Price Calculator
Set a retail price from a wholesale price using a shop multiple, and see the margin that leaves at each end of the chain.